adidas Primeblue

We know plastic is the problem. If things don’t change, our oceans will be filled with more plastic than fish by 2048. PRIMEBLUE, while not the only solution, is one innovation heading in the right direction. Made with Parley Ocean Plastic®, without compromise on performance.

We educated our audience on what PRIMEBLUE was by telling the story of the process, from intercepting plastic waste on beaches to athletes wearing PRIMEBLUE products on the streets. To get people to care, we humanized the problem and the solution as much as possible.