adidas Parley

In April 2015, adidas announced a partnership with Parley for the Oceans, an organization that raises awareness about the beauty and fragility of the oceans. Partnering with Parley For The Oceans, adidas worked to prevent plastic from entering our oceans by cleaning up beaches and coastal communities. Transforming waste into high-performance sportswear. From Threat to Thread.

Our team was responsible for multiple global campaigns including films, a documentary, visuals, retail, digital and social content for its consumer launch and cross-categories. We also led the overarching creative direction for Parley and Sustainability as a whole.