lululemon ChargeFEEL

Lululemon explicitly developed Chargefeel with its core customer in mind — people who embody a holistic performance mindset and participate in multiple sweat activities per week. 

Our task was to show people around the world that a shoe exists that’s ready to keep up with them across their holistic sweat life. 

By matching the momentum of the multi-hyphenate, and adding what was always lacking.