lululemon Footwear Launch

We helped lululemon tell the innovation story that women have waited far too long to hear (and feel). Flipping the script on footwear design. For too many years, too many feet have been subjected to the wrong design. With 91% of performance footwear being designed for a man, women were literally feeling left out.  

This innovation injustice inspired lululemon to level the footwear field. With Made to Feel, our creative challenge was to tell this innovation story so the world would understand the deep commitment lululemon has made to making this right.