adidas Futurecraft Loop

With 200 Creators, adidas started a journey to end plastic waste. A shoe Made To Be Remade. FUTURECRAFT Loop was launched as a beta program.

Our team created a two-part 360 global campaign that included a circular experiential event where 200 creators from around the world witnessed the unveiling of LOOP and received their very own pair in New York City.

We used the circle as our device to house this multifaceted complex innovation story. We created photography, graphics visual, digital and social assets, a creator experience, packaging (which was made from the same material as the footwear), a documentary, and co-created anthem film with Willow Smith. 

With our help, in 2019 Fast Company, Time and Forbes listed LOOP as one of the top innovations of the year.