adidas
Futurecraft Strung

For this chapter of the FUTURECRAFT journey, adidas wanted to showcase the evolution of its newest woven upper technology. Strung was the alchemy of precisely layered threads strung together with state-of-the-art robotics and rich athlete data.

In early 2020, we were tasked with building out a 360 campaign, films, visuals, a physical and digital event. In the depth of production, the world went into lockdown due to the outbreak of Covid-19. The campaign quickly dissolved but we were able to launch with a film and a few visuals.